Book Reviews

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How do we share Jesus with a consumer culture? In "Branded: Sharing Jesus with a Consumer Culture," Tim Sinclair boldly declares that sharing Jesus has absolutely nothing to do with mass-marketing and everything to do with being personally branded by Christ, permanently marked by our Saviour. BRANDED is a clarion call to turn the Christian hourglass over, to make drastic changes in order to see new progress. It is all about branding Jesus and becoming branded by Him ourselves.

Tim Sinclair specifies that when it comes to sharing Jesus with the world around us, it is crucial that we acknowledge our own unique talents and abilities and use them effectively to reach out to people within our own circle and sphere of influence. As Tim states so clearly, there is no "one-size-fits-all" methodology. How do people see you? When they look at you, what do they see? Do they see love? When love is authentically lived out in a person's life, it stands out brightly in today's world. Do they see you as a lover of Jesus who cannot help but share Him? Do you speak about your love for Christ to the world?

As a Christian, you inadvertently advertise Jesus wherever you go. Tell your story with your own particular flair and style, boldly, confidently, as open and honestly as you can. Show the world how Jesus can make a striking and significant difference in your daily life. The story of your walk with Christ is your most powerful tool. Be a bright and shining example of the extraordinary power of Christ to transform a person's life and make it totally new! Make those around you want to believe! Your own life is your greatest testimony! Remember the words of St. Francis of Assisi: "Preach the gospel at all times - if necessary use words."

Tim Sinclair, a top-flight communicator in today's hi-tech, consumer-oriented world, exhorts Christians to promptly sign on for a world-class marketing campaign for the Saviour and to share their faith honestly in authentic ways for God's glory.

© MIRIAM JACOB
ANOINTED FOR CHRIST CHURCH MINISTRIES

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