Communication

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Definition: Search Engine Optimization, also known as SEO, is the art and science of making web pages attractive to the search engines.

The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two pages.

So search engine optimization focuses on techniques such as making sure that each web page has appropriate title tags and meta tags, and that the keyword or key phrases for the page are distributed throughout the content in a way that the particular search engine will like.

Search engines find and catalog web pages through spidering software. Unfortunately, not all search engine spidering software works the same way, so what gives a page a high ranking on one search engine may not give it a high ranking on another.

One of the things that search engine optimization specialists do is keep track of all the changes in search engine operations so they can optimize pages accordingly. They also keep up with changes in the different search engine submission policies.

When you choose a designer to create a business web site, you should ask him or her about search engine optimization, as search engine optimization should be built into your pages. While it's never too late to optimize or tweak pages that have already been published, it's a lot easier and more sensible to include search engine optimization when the page is first written.


With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.
Click Fraud 101
Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.
SEO Tools 101, Part 1
Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.
Twitter 101, Part 1
This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. We'll cover everything you need to know about setting up and using a Twitter account, and share some tools and resources to help you leverage Twitter to market yourself or your company.
Setting up PPC Campaigns 101, Part 1
Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns.
Local Search 101, Part 1
Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search.
Social Media Marketing 101, Part 1
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. You'll be a more effective social media marketer if you're already a participant.
Search Ad Quality Score 101, Part 1
It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. Let's take a closer look at what affects the quality score.

Definition: Search Engine Optimization, also known as SEO, is the art and science of making web pages attractive to the search engines.

The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two pages.

So search engine optimization focuses on techniques such as making sure that each web page has appropriate title tags and meta tags, and that the keyword or key phrases for the page are distributed throughout the content in a way that the particular search engine will like.

Search engines find and catalog web pages through spidering software. Unfortunately, not all search engine spidering software works the same way, so what gives a page a high ranking on one search engine may not give it a high ranking on another.

One of the things that search engine optimization specialists do is keep track of all the changes in search engine operations so they can optimize pages accordingly. They also keep up with changes in the different search engine submission policies.

When you choose a designer to create a business web site, you should ask him or her about search engine optimization, as search engine optimization should be built into your pages. While it's never too late to optimize or tweak pages that have already been published, it's a lot easier and more sensible to include search engine optimization when the page is first written.


With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.
Click Fraud 101
Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.
SEO Tools 101, Part 1
Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.
Twitter 101, Part 1
This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. We'll cover everything you need to know about setting up and using a Twitter account, and share some tools and resources to help you leverage Twitter to market yourself or your company.
Setting up PPC Campaigns 101, Part 1
Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns.
Local Search 101, Part 1
Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search.
Social Media Marketing 101, Part 1
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. You'll be a more effective social media marketer if you're already a participant.
Search Ad Quality Score 101, Part 1
It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. Let's take a closer look at what affects the quality score.
Definition: Search Engine Optimization, also known as SEO, is the art and science of making web pages attractive to the search engines.

The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two pages.

So search engine optimization focuses on techniques such as making sure that each web page has appropriate title tags and meta tags, and that the keyword or key phrases for the page are distributed throughout the content in a way that the particular search engine will like.

Search engines find and catalog web pages through spidering software. Unfortunately, not all search engine spidering software works the same way, so what gives a page a high ranking on one search engine may not give it a high ranking on another.

One of the things that search engine optimization specialists do is keep track of all the changes in search engine operations so they can optimize pages accordingly. They also keep up with changes in the different search engine submission policies.

When you choose a designer to create a business web site, you should ask him or her about search engine optimization, as search engine optimization should be built into your pages. While it's never too late to optimize or tweak pages that have already been published, it's a lot easier and more sensible to include search engine optimization when the page is first written.


With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.
Click Fraud 101
Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.
SEO Tools 101, Part 1
Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.
Twitter 101, Part 1
This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. We'll cover everything you need to know about setting up and using a Twitter account, and share some tools and resources to help you leverage Twitter to market yourself or your company.
Setting up PPC Campaigns 101, Part 1
Are you starting a pay-per-click search advertising campaign and want to get everything set up for optimal efficiency? Or have you started a PPC campaign and realized that you're in over your head? Here's a step-by-step process for setting up PPC campaigns.
Local Search 101, Part 1
Are you looking to venture beyond the printed yellow pages? You should be. As the economy opens the door of opportunity for many people who have lost their jobs, more small businesses are turning to local search.
Social Media Marketing 101, Part 1
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. You'll be a more effective social media marketer if you're already a participant.
Search Ad Quality Score 101, Part 1
It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's landing page into account. Let's take a closer look at what affects the quality score.

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