Previous Challenge Entry (Level 4 – Masters)
Topic: SHOP (01/03/19)
- TITLE: Adventures With Online Marketing
By Donna Powers
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ADD TO MY FAVORITES
Two hours later, I hadn’t picked out a gift, but I’d bought several new books and had also somehow become the proud parent of a pair of bison.
I’m really not sure how that happened. I know Tessa likes silk scarves, so I started by browsing suggestions for scarves, when I began to notice that besides the various websites featured on the main part of my screen, there were also several smaller ads for scarves on the right side of my screen.
They made me a bit curious, and I decided to check out a few of those. They really weren’t very helpful. Most of them were just long lists of obscure silk scarf sources. One of the websites wasn’t even about scarves; it just had information about the life cycle of silkworms.
To tell you the truth, that article was pretty interesting. I found myself reading all about silkworms, and reminding myself how awesome it was that such ungainly-looking creatures could create such a sublime substance as silk.
After a while, I sternly reminded myself to resume my search for Tessa’s gift, and tried to go back to my original search.
But Google must have assumed my passing curiosity about silkworms was an indication of my interest in other subjects involving worms. All of a sudden, the right side of my screen had links to websites for those who might want to buy worms for fishing; order some edible worms, plus even some for bookworms.
As an admitted bibliophile, I couldn’t resist s short excursion into some of the bookworm websites, and ended up buying some books I hadn’t even known I wanted to read.
After the detour through those book websites, I returned to the actual scarf-selling sites and firmly admonished myself to get a scarf for Tessa so I could move on with my day.
My attention was again diverted by a notification from Facebook of a status update from my cousin Linda. She’d told me she thought her boyfriend was about to propose, so I had to see if it had happened. I checked in, and -woohoo! Linda was engaged! I posted my congratulations on her happy news.
After posting, I was astonished to see that Facebook also featured ads on the right side of their page. It had a list of links encouraging me to go back to sites where I could buy a scarf, get more books or buy some worms.
It was uncanny. How had they known?
But I refused to let myself be further distracted, and went back to one of the scarf websites.
I had soon chosen the perfect scarf, adorned with some beautiful Monarch butterflies, and was all ready to press the “submit” button for the order, when the right side of my screen was suddenly emblazoned by the words, “save the butterflies!”
Well, I surely wanted to figure out why the butterflies needed saving, so I clicked the link. To my surprise, I learned Monarch butterfiles are considered an endangered species - along with loggerhead turtles, snowy owls, kangaroos, eagles, and many other species - including bison.
The website also persuaded me I could be an essential part of an effort to save these lovely creatures from extinction. For just a small monthly fee, I could “adopt” an endangered animal and provide sustenance and protection for it.
The animals were all irresistible, but the bison had the saddest eyes. Adopting two of them seemed the least I could do. So, now I am the adoptive Mom of a creature too big to live in my studio apartment, I’m out of extra money, and I still haven’t got a gift for Tessa.
I wonder how she’d feel about a gift of coparenting those bison.
“Why should fools have money in hand to buy wisdom, when they are not able to understand it?” Proverbs 17:16
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