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Previous Challenge Entry (Level 3 – Advanced)
Topic: Joy (05/18/06)

TITLE: The Pink Stuff
By Corinne Smelker
05/24/06


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Memo

Attention: Amber Watson
Marketing Manager
Bright Ideas, Inc.

RE: Marketing Ideas:

After careful consideration of the marketing strategies your company sent us, and after viewing the detailed marketing analysis of what people want, we have the following comments regarding the ideas you forwarded. We think your work is brilliant and definitely intend using your company again when it comes to expanding our product line.

In order to let you know our thought processes, which I believe will aid you in developing a relationship with us, I have copied everyone’s comments on the ideas you sent us. MR is Mike Roberts our CEO, JV is Jill Vernon our VP of Sales and Marketing and GT is Gloria Tennant the Graphics Artist in charge of packaging.

Exuberant
What if people don’t know what it means? MR
Too long! Won’t fit on packaging material. GT

Dazzle
Umm. Makes me think of a song from the movie “Chitty Chitty Bang Bang”. Nah. JV
Doesn’t do it for me. MR
Hard to work on the label. GT

Sparkle
Well, this is better, but not exactly what I want. MR
Dunno, I want the product to evoke feelings, not ‘feeling’ this one. GT

Bubbly
We’re not selling champagne! JV
Hmmm. Too much like ‘ditzy’ and that is not the image we want to portray. MR
From a labeling point this word is a nightmare – too long and not enough variety in letters. GT

Luminous
Isn’t there a car with that name? No, it’s Lumina, but still… GT
Same question as earlier, will people really understand it? MR

Joy
WOW!! Got it in one – our dish soap does such an amazing job, it is a ‘joy’ to do dishes! MR
Joy – why didn’t I think of that? JV
Perfect for packaging – short, sweet and everyone knows what it means. Home run. GT

Amber, as you can see, we have decided that “JOY” is the name of our dish soap, and we know it will be an instant hit! With an easy to remember name, and associations with pleasure as a task is completed, we foresee our product bringing in large profits for our company. Once again, it was a pleasure doing business with you and we look forward to a continued relationship.

With Kind Regards,

Eileen Smith


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This article has been read 983 times
Member Comments
Member Date
Debbie OConnor05/26/06
This is cute, but it took me a few read throughs to get everything completely. Because it is an office memo explaining a marketing strategy it is a bit boring. But you should get high marks for creativity. Very original and well written.
James Clem 05/26/06
I'm still trying to figure out the title. I thought we were talking about pepto bismol.
Amy Michelle Wiley 05/26/06
Very creative and fun.
Lynda Schultz 05/26/06
So that's how it all happened! I always wondered. Great creativity.
Suzanne R05/28/06
It's well written, but I think I'm missing some background knowledge. 'Joy' is a soap dish? Pink stuff? Perhaps it is a brand name that we don't have in China? Well written for all that, anyhow.
Jessica Schmit05/28/06
I thought this was extremely creative and you wrote with a very unique style which I really liked.
Jan Ackerson 05/29/06
I really liked this, especially your comments on "Exuberant" and "Luminous." The general population needs a word-a-day vocabulary lesson! This is written with gentle wit and great skill.
Dr. Sharon Schuetz05/31/06
I loved it. Your take on joy was so creative here.