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Previous Challenge Entry (Level 3 – Advanced)
Topic: Oops (01/14/10)

TITLE: Who Knew?
By Joy Bach


As a NASCAR fan, I couldn’t help but notice the sponsor’s advertising on the cars that we stared at for hours. Some sponsors were very familiar. Others I had never heard of. One in particular caught my eye. Alan Kulwicki was driving a car with a huge owl on the hood. Smaller owls decorated the sides of the car. The eyes of the owls were also used for the “O” in the word “Hooters”. I’d never heard of Hooters, but knew they were a sponsor of some kind; apparently something to do with owls.

My husband and I attended a business meeting in Tempe, Arizona. We had been traveling all day; arriving at our destination tired and hungry. In the lobby of the hotel, we met up with several of our business peers who had also just arrived. As we exited the front door, the conversation centered on finding a place to eat.

Imagine my surprise when I spied a name I recognized on the side of a building right across the street. Hooters.

Very excitedly I suggested that we eat at Hooters. Now I knew what kind of sponsor they were and I had an opportunity to eat at their restaurant. I noticed some strange looks from my friends, but they all agreed that would be the place to eat.

The restaurant was upstairs, with a large deck. As we crossed the deck headed for the front door, a very scantily clad young lady greeted us. I’ve got an open mind, so I adjusted to the lack of clothing and we were ushered to a table.

Looking around the room, I discovered that ALL of the waitresses were dressed that way…and they ALL had something in common. My friends were looking at me instead of their menus. Some began to snicker.

What was their problem?

My waitress bent low to take my order. My eyes were level with her cleavage. Suddenly I understood what the word hooters meant.

I wanted the floor to swallow me up. I remember exactly the grain of the wood, because I studied it for the next few minutes. I don’t know what I ordered. My peers laughed so loudly others turned to see what was going on. The heat from my cheeks warmed the room.

Who knew that’s what it meant?

We attend that meeting in Tempe annually. Each year, when it’s time to decide where to eat, someone always announces, “I know where Lois wants to eat. Hooters.”

I may never live it down.

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This article has been read 545 times
Member Comments
Member Date
Connie Dixon01/21/10
Funny. I had the same astonished surprise when I ate there! Your story was a real hoot!
Robyn Burke01/21/10
LOL!! I thought my 'oops' entry would be a most embarrassing moment story and now I see I am not alone.
Very well laid out and not lacking for detail. And good on you (if this is true) for turning your oops around to your advantage!
Eileen Knowles01/21/10
Very enjoyable piece! Thanks for the giggle :)
Sara Harricharan 01/22/10
LOL! I had to giggle when I read this. Poor Lois...heehee, the title does fit...
Margaret Gass01/23/10
Well done! :-) I hear the food is delicious, but I think the chain gets as much coverage out of stories like yours as it does for its lack of coverage! Yours was the best I've heard yet! :-)
Allen Stark01/24/10
Great! Loved it! We all need to laugh more.
Carol Penhorwood 01/25/10
Great read and certainly fits the subject well! Loved it!!
Celeste Ammirata01/25/10
Too funny! And very well written. You had my attention from word one. Great job. Thanks for the laugh!
Sherrie Coronas01/27/10
Good job with re-telling the story. They do say "top of mind awareness" is key in marketing.
Patricia Herchenroether01/27/10
O'm'gosh! What a great story. Many times have I removed foot from mouth after such a blunder. I guess that's what happens when you don't keep up with the latest jargon. I love your entry.