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Avon Calling
by Pam Ford Davis 
03/11/09
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Avon is a well established company using door- to- door marketing. In my family we had four girls and one boy. Adding mom to the female count Avon had five prospects. We did not let them down! The treat of sampling new products led to regular purchases.
In the 1960’s Avon was a big television advertiser. The slogan, “Avon Calling” became a greeting when visiting your family or friends. Another catchy phrase they used may not be as widely recognized, but it never escaped from my memory. “What ever you wear, wear fragrance!” That was a good approach for marketing! After a person selected current fashions the outfit would not be complete until cologne was applied.
Avon fragrances have changed over the years offering new varieties. I miss my early Avon favorites, “Unforgettable and Rapture.” I wore “Unforgettable" on my first date with my husband; and he commented on it! Rapture came in a pretty purple bottle. Avon made me a satisfied customer.
I think I would like to make one small change in their slogan, “What ever you wear, wear fragrance, and a smile on your face!”


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