Friday, April 28, 2006 4:42 PM
Subject: Mac Ross Died Today. I'll Miss Him Dearly
My very best friend in the world (next to my wife)
and my intimate confidant, advisor and mentor died today. I'm so sad he's gone,but so glad I had twenty years of friendship with him.
We laughingly called Mac the Bo Jackson and Deion Sanders of business; because the man was --- frankly --- universal.
Talk about mental ambidexterity. Mac knew more things about more relevant business subjects with more depth and breadth of understanding than anyone else I've ever met ...in my entire life.
Being in a room with him was like sitting at the foot of Mt. Vesuvius as it erupted with explosive power. Mac could light up a seminar with his volcanic mind.
The quality of thinking, brilliantly incisive ideas and tough love commentary that came from his mouth amazed, impressed and humbled me for twenty years.
When I had a business problem I always turned to him for advice, answers and clarity.
When I wanted to celebrate, I'd call him first.
When I needed brilliant copywriting, I'd run to Mac and cajole him for help.
Anyone who ever attended one of nearly 50 different live programs I conducted knew Mac as the unifying thread that kept the program enriching and its dynamic exciting.
I always had Mac as my sidekick, counter perspective and "go to" man on the most important $5,000, $15,000 and $20,000 programs I ever did.
I'll dearly miss MacRae Ross. But the business world will miss him even more. Thank you for the memories, the mentoring and the moral compass you gave me over the years.
I visited Mac in the hospital in Washington D.C. and was truly impressed with the loving quality of care, respect and dignity the medical and nursing staff at Georgetown hospital gave him.
Mac's wife asked that any contributions people wish to make be done to the Lombardi Cancer Center at Georgetown Hospital in Washington D.C.
I'd ask that if you were ever positively impacted by Mac's wonderful mind or tough love methods and you'd like to acknowledge his contribution, make a small contribution of your own to the Lombardi Cancer Center at Georgetown.
Over the year, I'll try and print excerpts from some of Mac's more impactful hot seat and topical sessions at my expensive seminar.
It'd be shameful for the world NOT to be exposed to the quality of thinking and understanding this man had.
Good bye great friend. I will miss you. Thank you for all you've done for me and all my seminar attendees you've helped over the year.
With respect and gratitude,
Here's my response the next day.
Saturday April 29, 2006 11:46 PM
Your letter was very touching and I can only imagine how saddened you must be at the loss of your dear friend.
I trust he is in a much better place now having been transported into the Lord's dominion.
Back around December 7-9 2002 I had the privilege of briefly interacting with Mac a few times at your conference.
It was a joyous time of meeting several of the speakers and attendees and the conference room and atmosphere radiated with marketing ideas and helpful suggestions a few which came from your dear friend Mac.
Mac was asked by another fellow (the name escapes me) for his opinion on some copy I presented to him and he took the time to give me his view and take on the copy. I appreciated that very much never having met Mac.
It was all to his credit as a businessman and co-pilot of your marketing conference.
Well Jay, I trust you will present some of Mac's better ideas and material for those who can't make it to your upcoming conference. Perhaps for a special promotion sometime in the not too distant future you can package a series of tapes with you and Mac's interaction. That would be a good idea I believe.
I didn't know Mac was ill with cancer until I just read your email.
Sorry for the sad news but I send you my condolences and best wishes for you and your family as well as Mac's family and all who were deeply touched by this man and his life's work.
God bless you and yours,
Carlton Pruitt ministers the gospel to the Los Angeles area. Formerly a Hollywood actor (SAG member)and junk removal expert he now spends most of his time studying the scriptures, writing articles, hymns and poems and doing street preaching.
See his videos on http://www.youtube.com Type LAStreetPreacher in the search bar. CONTACT at Carlton2061@gmail.