One of the numerous ways you can tempt or persuade your subscriber is by
providing a well thought out and well written subject. The subject of an
email is what is often referred to when a person or a recipient of an email
decides whether he or she wants to open or read an e-mail. The subject could
easily be regarded as one of the most important aspect of your promotional e-mail.
Your subject must be short and concise. They should provide a summary for the
content of the e-mail so that the recipient will have basic knowledge of the content.
This is really vital in grabbing the attention of your readers and subscribers. You
want your subject to instantly grab the attention of your subscriber and get them
to be intrigued to open up your mail. Remember, it is not necessarily true that a
subscriber opens up subscribed mails.
A good subject must always be tickling the curiosity of your recipient. It
must literally force the recipient to open the mail. A certain emotion must
be ignited and get them to open the mail. It is essential to use specific
words to get the reaction you need. Keep in mind that the recipient or
subscribers spends only a few seconds looking over each subject of the
e-mails he receives. You must grab your reader’s attention right away.
There are many forms you can use for your subject. You can provide a subject
that says your e-mail contains content that teaches them tips and methods on
certain topics. An example of this is using keywords and keyword phrases such
as, “How to” , “tips”, “Guides to”, Methods in and others like that.
You can also put your subject in a question form. These may include
questions like, “Are you sick and tired of your job?” Or “Is your boss
always on your case?” Try to stay on the topic that pertains to your site so that
you’ll know that your subscribers have signed up because they are interested
in that topic. This form of subject is very effective because they reach out
to your recipients emotions. When they have read the question on your subject,
their mind starts answering the question already.
You can also use a subject that commands your reader. Statements such
as “Act now and get this once in a lifetime opportunity”, or “Double,
triple and even quadruple what you are earning in one year”. This type of
subject deals with the benefits your company provides with your product and
You may also use breaking news as your subject to intrigue your subscriber.
For example, if you deal with car engine parts you can write in your
subject, “Announcing the new engine that uses no gasoline, It runs on
water”. This creates curiosity with the reader and will lead them to open the
mail and read on.
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