Hire
Writers
Editors
Home Tour About Read What's New Help Forums Join
My Account Login
Shop
Save
Support
E
Book
Store
Learn
About
Jesus
  



The HOME for Christian writers! The Home for Christian Writers!



 
Communication PLEASE ENCOURAGE THE AUTHOR BY COMMENTING

  LEAVE COMMENT ON ARTICLE   SEND A PRIVATE MESSAGE
  HIRE THIS WRITER
REPORT ARTICLE

 TRACK THIS AUTHOR ADD TO MY FAVORITES
corner
What's New
 
corner
 
Child Care Center EMail Marketing Success Checklist
by Sam Stortz
07/20/10
For Sale
Author requests article critique


  Mail
 





CHILD CARE CENTER E-MAIL MARKETING SUCCESS CHECKLIST
E-mail is the basic form of communication for nearly all organizations today. Millions are sent every day so itís very important to understand what goes into making a quality e-mail. This article explains all the different tips and secrets that can boost any Daycare Programís email marketing success rate.

Permission: Are you using a good permission policy?

Make sure you have a preexisting business relationship and/or affirmative consent.

- Preexisting business relationship - The recipient of your email has made a purchase, requested information, responded to a questionnaire or a survey, or had offline contact with you.

- Affirmative consent - The recipient of your email has been clearly and fully notified of the collection and use of his email address and has consented prior to such collection and use. This is often called affirmative consent.

Your From and Subject Lines:

- Does your "From" line include your company name or brand?

- Is your "Subject" line the right length? (5-8 words, 40 characters including spaces)

- Does your "Subject" line incorporate a specific benefit?

- Does your "Subject" line include your brand (if for some reason your "From" line does not)?

- Does your "Subject" line create a sense of urgency?

Your Email Copy:

- Is your email targeted, relevant and timely?

- Is your email personalized with the recipient's first name, last name or both, if appropriate?

- Is your email copy clear and concise?

- Does it contain a strong call-to-action?

- Does it focus on benefits?

- Does it create a sense of urgency?


Important Details:

Are you and your management staff prepared to handle inbound email responses and questions resulting from your outbound email campaigns? Follow through is as important as the first contact. Do not miss the opportunity to open a two- way dialogue with these interested parents (and potential future clients).

- Have you used appropriate graphics while also making good use of white space?

- Have you proofread the "From" line, "Subject" line and email copy thoroughly?

- Have you checked all links to be sure they work properly?

- Have you previewed and sent yourself a test in both HTML, and text?

Can-Spam Compliance:

- Does your email include a way for recipients to unsubscribe, e.g. an unsubscribe/opt-out link and/or instructions?

- Are you prepared to handle all unsubscribe requests within 10 days of the request?

- If you use multiple email products, or have multiple databases from which you send emails, are you prepared to process all unsubscribe requests across all lists?

- Are you using good mailing practices? Have you been honest and truthful?

- Have you used a legitimate header?

- Have you used a valid from address?

- Is your "Subject" line straightforward, vs. misleading?

- Is your physical address included in your email campaign?

When you can answer "yes" to these questions, you are ready to hit the send button and maximize your Childcare Centerís email marketing success.


If you died today, are you absolutely certain that you would go to heaven? You can be! TRUST JESUS NOW

Read more articles by Sam Stortz or search for articles on the same topic or others.


Read More - Free Reprints, Main Site Articles, Most Read Articles or highly acclaimed Challenge Articles. Read Great New Release Christian Books for FREE in our Free Reads for Reviews Program. Christian writers can JOIN US at FaithWriters for Free. Grow as a Writer and help spread the Gospel.


The opinions expressed by authors do not necessarily reflect the opinion of FaithWriters.com.

Hire a Christian Writer, Christian Writer Wanted, Christian Writer Needed, Christian Content Needed
Find a Christian Editor, Hire a Christian Editor, Christian Editor, Find a Christian Writer
 
corner
Corner
This article has been read 423 times     < Previous | Next >


Member Comments
Member Date




TRUST JESUS TODAY











Free Audio Bible
500 Plus Languages
Faith Comes By Hearing.com