A FaithWriters member recently submitted a question to Mike & Bea about how to go about getting endorsements for her book. They forwarded the question to me, and wondered if I could post my response here, for those of you who may be interested.
I had to get endorsements for my first novel, which came out last year, and I am in the process of soliciting more for my upcoming book. The first time around, I ended up with endorsements from wonderful authors like Loree Lough, Virginia Smith, Julie Carobini, Megan DiMaria, and Sandra Bricker. Here are a few tips on what worked for me:
The best way to go about getting endorsements is to search for authors who have written books similar to yours. You can search Amazon or other book sellers for these. Preferably select authors whom readers have likely heard of before, for the credibility factor. Then it is simply a matter of contacting these authors (via their website or email), asking if they would be willing to read your book and possibly offer an endorsement. They are, of course, doing you a huge favor, so be sure to tell them that they are under no obligation to endorse your book, but you would love to provide a complimentary copy (e-copy or printed) for them to read.
Address each author separately (with individual emails). You can copy and paste your main message, but make it as personal as possible. Start off by introducing yourself and giving your credentials, then add a blurb about your book, which publisher you're with, ending with your request to endorse. Do not send a copy of your full manuscript until they agree to read it. Professionalism is important. Some authors just don't ever endorse any books. Some may politely decline. Some may not respond at all.
When looking for endorsements for Mind over Madi, I contacted 10 authors. I heard back from 7 of them. Two declined, telling me they do not give endorsements. Five agreed to read my book, and all five gave me a wonderful endorsement. Like I said, I chose authors who write in a similar genre as my lighthearted women's fiction. If you have a non-fiction book, contact pastors, as well as well-known authors who might agree to read it and offer a positive quote.
Hope this helps! If you have any questions, please feel free to ask.