The title holds the clue, but since the author emphasizes excellence in writing
rather than publishing, I assume it could apply to both. Yes, there is a chapter that talks about contracts and one about proposals. That said, if an author is interested in writing
a GOOD, marketable book, then most of the information can easily be adapted to self-publishing.
As one endorsement read: "helpful, humoroous, and honest, Concept to Contract
is more like a comprehensive conversation on conceiving and crafting a quality book than a stiff, starchy how-to-write-a-book book."